Purchasing 2024 Bourbon & Beyond Parking
We’re excited to see you in September for the world’s largest bourbon & music festival. Parking details are also available here. Read the information below to purchase individual or all day parking for select locations.
Reserved Gold Lot Parking – Directions
All Days | Thursday | Friday | Saturday | Sunday
Save $50 when purchasing All Days and get the best parking with shuttling access at the festival by purchasing 4 Day Gold Lot Parking for $250+tax. Parking is reserved. Otherwise, Reserved Gold Lot Parking is $75+tax per vehicle per day sold online. ParkMobile is the official online parking processor for the Kentucky Exposition Center and Highlands Festival Grounds. Parking is single-use and does not have in/out privileges unless noted otherwise. No overnight parking is allowed. Parking passes are only applicable for passenger cars/trucks only.
Reserved Silver Lot Parking – Directions
All Days | Thursday | Friday | Saturday | Sunday
Save $20 when purchasing All Days. Reserved Silver Lot Parking is guaranteed parking and is $35+tax per vehicle per day sold online. ParkMobile is the official online parking processor for the Kentucky Exposition Center and Highlands Festival Grounds. Parking is single-use and does not have in/out privileges unless noted otherwise. No overnight parking is allowed. Parking passes are only applicable for passenger cars / trucks only.
Purple Lot Parking (Regular Parking) – Visit Gate 2, Gate 4, or Gate 6.
Thursday | Friday | Saturday | Sunday
To purchase purple lot (regular parking), which is unreserved parking, you can visit us online or in-person. Parking is first-come-first-serve. To purchase online, click the day you’d like to purchase above. Otherwise follow the 2-step process below.
Purchasing Purple Parking in-Person:
Step 1: Visit any Entrance Gates at the Kentucky Exposition Center, including Gate 2, Gate 4, Gate 6. It is suggested to arrive early if you’d like to park on-site.
Step 2: Ask the Gate Attendant for a Parking Pass, and they will share pricing and availability. Parking on-site is large but still limited. Arrive early if you’d like to park on-site.